Google,
being the undisputable leader in search engines from then until now, is placing
a high importance on the quality and relevancy of its search engines.
Most
especially now that the company is public property. In order to keep the
shareholders and users of its engines happy, the quality of the returned
results are given extreme importance.
For
this same reason, doing the wrong things in the Adsense and other forms of
advertisements, whether deliberately or accidentally, will result in a severe
penalty, may get you banned and even have your account terminated. Nothing like
a good action taken to keep wrongdoers from doing the same things over again.
So
for those who are thinking of getting a career in Adsense, do not just think of
the strategies you will be using to generate more earnings. Consider some
things first before you actually get involved.
Hidden Texts:
Filling
your advertisement page with texts too small to read, has the same color as the
background and using css for the sole purpose of loading them with rich
keywords content and copy will earn you a penalty award that is given to those
who are hiding links.
Page cloaking:
There
is a common practice of using browser or bot sniffers to serve the bots of a
different page other than the page your visitors will see. Loading a page with
a bot that a human user will never see is a definite no-no. This is tricking
them to click on something that you want but they may not want to go to.
Multiple submissions:
Submitting
multiple copies of your domain and pages is another thing to stay away from.
For example, trying to submit a URL of an Adsense as two separate URL’s is the
same as inviting trouble and even termination.
Likewise,
this is a reason to avoid auto submitters for those who are receiving
submissions. Better check first if your domain is submitted already on a
certain search engine before you try to submit to it again. If you see it
there, then move on. No point contemplating whether to try and submit there
again.
Link farms:
Be wary of who and what are you linking your
Adsense to. The search engines know that you cannot control your links in. But
you can certainly control what you link to. Link farming has always been a
rotten apple in the eyes of search engines, especially Google. That is reason
enough to try and avoid them. Having a link higher than 100 on a single page
will classify you as a link farm so try and not to make them higher than that.
Page rank for sale:
If you have been online for quite some time,
you will notice that there are some sites selling their PR links or trading
them with other sites. If you are doing this, expect a ban anytime in the
future. It is okay to sell ads or gain the link. But doing it on direct advertisement
of your page rank is a way to get on search engines bad side.
Doorways:
This
is similar to cloaking pages. The common practice of a page loaded with choice
keyword ads aimed at redirecting visitors to another “user-friendly” page is a
big issue among search engines. There are many seo firms offering this kind of
services. Now that you know what they actually are, try to avoid them at all
costs.
Multiple domains having the same
content:
In
case you are not aware of it, search engines look at domains IP’s, registry
dates and many others. Having multiple domains having the same exact content is
not something you can hide from them. The same goes with content multiplied
many times on separate pages, sub domains and forwarding multiple domains to
the same content.
Many
of the above techniques apply to most search engines and is not entirely for
Google only. By having a mindset that you are building your Adsense together
with your pages for the human users and not for bots, you can be assured of the
great things for your ads and sites.
Not
to mention avoiding the wrath of the search engines and getting your Adsense
and site account terminated altogether.
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