Why Market on Facebook?
Most people fail to understand and realize the profitability of FACEBOOK social networking website as a marketing tool because they only find it as website like others, they always say that Facebook is nothing more than just a website where family and old friends can meet to re-connect.
Moreover, facebook in years past has quickly grown from being a social networking website for college students in the United States to being the most popular site, outstanding even Google likewise other sites in terms of visitor. In fact, people usually spend a total of 6 billion minutes on this website on a daily basis, which is twice as much time that they spend using the search engine. Today, there are over 500 million users on the website, comprising mass population that is ready and willing to pay for any goods and services they perceived to be worth the price. In fact, more than half of the people who do online shopping actually have Facebook accounts.
Discovering Additional Information about Target Audience:
The fact that most ads campaigns are not successful is because they are not designed to appeal to the demographics that is being targeted in the advert. It’s not that Facebook only allow marketers to reach their target market, but also provides them with information they needed about their audience in the first place. Facebook actually contains vital information about members of different demographics that you can use in marketing. Because you have more information about your target audience, you will be able to come up with more effective ad campaigns that will draw their interest.
Facebook stands to be Viral:
Viruses aren’t all that fun in real life, but the story is different when it comes to the Internet. What makes using Facebook as a launching pad for marketing campaigns so effective is that it makes it easier for the stories and the ads to go viral, since the website makes it so much easier for people to share info with the other individuals in their network. With literally just one click of a button, one person can send the news article you’ve penned about your product to thousands upon millions of people with little waiting time, and these individuals can in turn send that story to those in their network. Facebook essentially puts a different twist to word-of-mouth marketing and thereby makes the transfer of info very possible and quickly compared to the word of mouth instead facebook marketing strategy is been used.
Channeling Traffic to Website:
A great numbers of online marketers don’t use Facebook for its own sake. Instead, they use this social marketing website as a tool to bring traffic to their own websites by using some facebook marketing tips, which in turn can yield in higher revenue.
Connecting Into the Global Market:
With Facebook, you will not only be able to reach the people in a small neighborhood, but also to individuals from all over the world. Facebook is global, which means that using this as a marketing tool can actually lead to a lot of sales, because you will be talking to a global market instead of just to a small number of the population if you are able to use your facebook marketing ideas properly.
Reaching Target Audience Directly:
No matter how good your ads on billboards, TV and radio spots, or magazines and newspapers seems to be, it may not actually click with your audience. The people you are trying to advertise your products to will not have the opportunity to communicate with others who have tried your product to know how effective it is but marketing on Facebook actually allows companies and marketers to have direct communication with their target market. This in return can enhance the audience’s interest in what marketers and companies will say which can then lead on to more sales.
Facebook Fan Page:
When it comes to online marketing through Facebook, having your own profile page isn’t enough if you want to be successful in selling the products and services that you’re offering. Instead of creating a profile page that has a lot of limitations, opt instead for a fan page.
A lot of people on Facebook have created their own fan pages ever since Pages was launched, almost everyone, from businesses to celebrities to even the average once has created their own fan pages in order to interact more with people. It’s actually easy to see why, considering that these fan pages offer the following benefits:
1. Customizability: A Facebook fan page can be customized to make it look more appealing and stand out from all of the other pages on the social networking website.
2. The possibility of going viral: One reason why Facebook allows you to get a lot of mileage through viral marketing is because of fan pages. A person who “Likes” a fan page will automatically make all of the people in his or her network know that he or she has become a fan of a certain page, which can then entice them to check such page out, which can lead to them becoming followers of the page themselves. There is no limit to the number of fans a fan page can get (as opposed to a personal profile page), which means you can literally have millions of people following you.
3. Easy way of sharing information: The fan page as one of the features of facebook social media marketing platform allows you to send information to literally thousands of people with just a click of a button. You can give them information about new products, special events, and other such information to make your brand more appealing to your audience.
4. Cost-effective: Getting a fan page won’t actually cost you a cent, but it can lead you to increasing your revenue if used correctly.
5. Provides a field where the company and the consumers can interact: As marketing experts know, the key to getting people to purchase a product is not only to make them see just how it can help them and make their lives better, but also to build a relationship with your audience so they will know that you as the manufacturer or a marketer is someone who is trustworthy and reliable who won’t fool them into buying duds. Facebook allows you to do this by providing you with an avenue to interact with your audience, giving both parties the option to ask questions and get answers.
6. Adds legitimacy: It is very unfortunate now because a lot of companies which tends to be of doubt to their legality attempts to sell counterfeit products to try to make a quick buck. Though most consumers are becoming smarter and more careful, with a lot of them now doing research about a product and its manufacturer before purchasing the said item in other not to get deceived by these companies. Facebook fan pages also add legitimacy to your company, as it can provide your audience with more information about what your company and your products are all about.
Creating an Irresistible Fan page:
Satisfactorily you’ve seen without prejudice what a Facebook fan page can do for you, now it’s time for you to come up with a Fan page of your own that will attract your audience.
Creating a fan page is actually simple once you log in to your account, go to the “Page Manager” application and then follow the procedure in filling up the online form in order to create your own fan page. Creating of the fan page, however, is not the issue, but how you can create a killer one that will entice people to become followers of it. The followings are some tips that will guide you while creating your fan page that you are going to use for your facebook marketing services, in order to make one that is more appealing to your audience, and they are;
i. Pick a good name for your fan page: First and foremost you have to be sure of naming your fan page well, because it does not just refer to what will appear on the banner of the page, but also to the actual web address (URL) of the fan page. Pick a name that is easy to remember so that your readers will not have difficult time trying to remember what the address is when they want to visit it.
ii. Create an attention-grabbing landing page: The landing page will be the first thing that visitors will have to see when they drop by your fan page, so be rest assured that it’s done properly to hook the attention of your target market. The great thing about fan pages is that they are fully customizable, allowing you to tweak with it so that it looks just the way you want it. And also you have to put a good profile picture as well, because a picture does paint a thousand words, and it will also give visitors an idea about what the page is all about even without having to read through a whole of text.
iii. Add in great content: Content doesn’t just mean news and information though those are certainly important. It also includes videos, photos, and other such files that will assist you in attracting the attention of your target audience.
iv. Make your fan page informative: There is a reason why fan pages are built with multiple tabs. Make sure that you put in all of the relevant information about your business on to your fan page. Some facts about your company that you can put on your fan page include the history of your business, what products you’re selling, and why your target audience should choose you instead of your competitors. Facebook users will read this very carefully to see whether or not you’re reliable and trustworthy, so make sure that you put a lot of effort when writing down the info that you will be posting on your fan page.
v. Update it regularly: Make sure to post updates regularly on to your fan page to abreast your followers with the needed information they are required to know about your business, products or company.
Once you’ve created your fan page, be prepared to manually invite people to become followers of your page, at least, at the beginning. After all, no one knows who you are yet, so it is important that you take the initial steps to reach out to your target market. Look for people who belong to the demographics that you want to tap into. A unique thing about Facebook is that it allows you to find people base on demographics quite easily. Send them an invitation to “like” your fan page. You may also want to get your family and friends involved in helping you market the page at the beginning so you can steadily build the number of followers you have.
The Power Of “Like”:
The key to the usefulness of Facebook fan pages is the “Like” button, with the thumbs-up icon pretty much becoming synonymous with Facebook itself. This little button that shows a hand in a thumbs-up position holds a lot of power, simply because it shows not only the number of people who are actually interested in what you have posted on your page, but also because “Liking” a page or a status automatically puts it on their own timelines, making it visible to those in their own network and giving them the opportunity to see what the fuss is about. This effectually saves marketers time and effort, since they don’t have to try to grab the attention of these people themselves, as their own followers can in fact do this for them.
The smartness of the “Like” button is that it’s essentially easy to use. You literally just click on that small button and that’s it. There’s no need for you to construct your own personal message before posting this on your own Facebook Wall. With a single click, you can actually broadcast to other people in your network news and information that caught your eye. Furthermore, the “Likes” on updates can also be used as a measure to see just how operational your current facebook-marketing efforts are. The more “Likes” you get, the more likely it is that the marketing route that you took appealed to your audience.
What to Publish on Your Facebook Fan page?: As those who are involved in online marketing know, content is king, and this is true even on Facebook. A lot of people make the mistake of putting a lot of effort in the design of their fan page and then take no notice of content totally, since they assume that the visual effects will be enough to draw followers.
While it’s true that there are a lot of visitors who like seeing beautiful graphics and can be enticed to look at what you have to say if you offer a good-looking fan page, the appearance of the page isn’t enough to make them stay. The presentation of your Facebook fan page is the only thing that will make your page appealing to them. What will ultimately make them stay is if you actually continue to give them information that they are looking for, as well as some great tips that will hold their interest. If you don’t keep your fan page updated, the followers you have gotten can unsubscribe from your page, which means a wasted effort and this could lead to the possibility of you starting from scratch all over again.
Given all of these, what type of content should you post on your Facebook fan page? Of course, it’s normal that you should post content about your company and your products. After all, the reason why you’re on Facebook is to market your products and service, however, you shouldn’t just focus on posting about what you have to offer. Not only will you run the risk of running out of things to say, you may also end up boring your audience. They may be interested in your product, but probably not so much that they want to be filled with praises about it on a daily basis. Aside from just posting about what your brand is all about, consider posting other things as well.
You can use the following suggestions when trying to look into what content you ought to be posting on your Facebook fan page;
Use teasers:
Don’t just copy and paste the content you put on your website on to your Facebook fan page. Not only is this redundant, it can also mean potentially losing traffic to your own website. What you can do instead is to post a teaser that will draw the attention of your followers and then include a link to the page on your website that gives in-depth information about this. Make the teaser catchy. If possible, include an eye-catching photo that will increase the likelihood of your followers clicking the link that you’ve posted. It’s also a good idea to use a shortened version of the actual URL, as this will help you avoid having a long, long link appearing on your update, as well as to further disguise what the actual post is about, thereby adding more mystery to it and generating even more interest on what you have to say.
Post creative content:
Try to post contents that are creative on your page, in fact, going down the boring route can actually mean losing customers instead of winning them over. Make sure that the copies that you post are written in a way that will be appealing to your audience. Don’t be afraid to use a casual tone when you are writing. That way, you will be seen as more approachable by your audience, which can do wonders for consumer relationship.
Post a call to action:
Don’t just post bland information. Invite your followers to take action, even if the action is as simple as asking them to “Like” the post you’ve just put up.
Ask questions:
You can also post questions on your fan page directed to your followers to get them involved. Facebook allows people to interact with each other so you can take advantage of posting questions on your page to get your followers engaged.
Post photos, videos, and sound clips alongside the text:
Another great way for you to increase the amount of interest people have in what you have to say is to add multimedia files such as photos, video clips, and audio clips that will go with the text. This will make your audience become even more intrigued with what the text says.
Write about other relevant information related to your niche, not just about what your company and your products are about:
Again, there is only so much you can say about your products. Don’t be afraid to branch out and post news and information about things that are related to your topic. Posting relevant content on your page in relation to your niche will make you to be able to retain the attention of your followers and keep them interested in what you have to say to them.
Offer great deals:
One reason why a lot of people are willing to follow Facebook fan pages is because they know that there is something in it for them in exchange for having them follow your fan page, you can also post deals that will be exclusively available to them. You can even offer rewards to your loyal followers. These offer several benefits, including creating an image of generosity to your audience base, a higher chance of going viral as your followers will want to share these great deals with the people in their network, and this will lead to an increased number of sales, since the discounts will make your products more affordable to buyers.
The important thing about fan pages is that you need to make sure that you constantly post updates. Don’t become so involved in all of your other marketing efforts that you ignore your fan page; otherwise, you may end up finding your page a empty when you return to it. Try to post updates daily or at least a few times in a week. Not updating can be your biggest mistake that you will have to make, since this can lead to your followers losing interest and unsubscribing from your fan page, which means all of your effort will end up wasted.
While it’s important that you keep your fan page updated, you shouldn’t make the mistake of posting just about anything that pops in your head just to provide content to your website. Don’t post things that are worthless, or you’ll end up turning off a lot of followers. Make sure that the content you post are informative, inspiring, and will leave your followers asking for more. Also, don’t forget to respond to any messages thrown to you by your followers. You can even drop by and leave them messages on their walls from time to time to let them know that you’re still around. That way, you will be able to establish your presence with them so you will become relevant to these individuals. Think of all of these efforts as you building a virtual community. You will want to do what you can in order to make the community rich and interactive.
Conclusion:
Using facebook for marketing is a good ideas because it will help to create awareness of your products to a lot of people which will in turn increase your revenue and also using facebook marketing for small business is a great idea which seem to be the quickest way to make your brand get exposed in just some few minutes. You can browse the internet check for some facebook marketing software that will be of great assistant to you in running your business on facebook.
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